The Science Behind the Sweetness
When we are awake and aware, our brain is continuously monitoring sights and sounds and decoding them for relevant content.
Think of an open window. Without looking, walking over towards it, or even really thinking about it, you’re aware of the conditions outside. Light, dark, windy, cool, calm — even the sound of ice cream truck driving by – are all understood by your brain on a continual basis, effortlessly.
Ever been in a crowded room and still heard your name called out from amid the acoustic clutter? Then you know just how well humans can acquire and process spoken language without foreground consciousness.
This phenomenon is called pre-attentive processing in the field of cognitive psychology. It describes how Ambient displays, by integrating information discreetly in your environment, can communicate without interrupting.